Strategy / Storytelling / Public Relations
Alicia Hill
Strategic Marketing &
Communications Professional
Alicia connects strategy with storytelling. An accredited public relations professional and former broadcast journalist, she leads integrated communications, builds brands, and advises executives on the messages that matter.
01 / Leadership in action
Strategy.
Built into action.
Leading the communications strategy
As Director of Communications, Alicia leads earned media, digital and social platforms, internal communications, community engagement, and brand initiatives. She serves as a senior communications advisor to executive leadership.
HERE for You
Developed and launched the department’s HERE for You brand, establishing an agency-wide visual identity and messaging framework.
Rebuilding the digital foundation
Rebuilt the department’s SharePoint site from the ground up, bringing her communications leadership to the organization’s internal platform.
Selected work / Tallahassee Police Department
From the first idea
to award-winning work.
A story she envisioned.
A project she led.
Alicia originated the concept and led TPD’s Hometown Heroes recruitment video series. The department’s work received a Gold award in the 2026 Communicator Awards and an Emmy nomination.
A renewed annual report.
Reestablished and redesigned the department’s annual report. The 2024 edition earned an Award of Distinction in the Annual Report category at the 2026 FPRA Golden Image Awards.
02 / Awards & recognition
Excellence,
recognized.
Excellence in Public Relations
Individual recognition for Alicia’s work in public relations.
Award of Distinction
Annual Report — TPD’s 2024 Annual Report, credited to Alicia Hill and the City of Tallahassee Police Department.
Gold · Hometown Heroes
TPD recruitment series. Alicia served as the project’s concept creator and leader. The project also earned an Emmy nomination.
Award-winning journalism
2019 · Election Coverage — Amendment 4
2018 · Breaking News Coverage — Hot Yoga Studio Shooting
2018 · Investigative Report — Cell Phones in Prison
Top 20 Under 40
03 / Areas of expertise
Clear strategy.
Connected communications.
01
Strategy & brand
Integrated marketing and communications strategy, brand management, campaign development, and cross-functional project leadership.
02
Media & reputation
Media relations, earned media, executive counsel, crisis communications, and stakeholder engagement.
03
Content & insight
Storytelling across social, video, graphics, and publications, informed by audience engagement, media coverage, and performance data.
04 / Professional experience
A career built on
clear communication.
Tallahassee Police Department
Director of Communications
Leads integrated communications for a 600-member organization, directs brand and content strategy, manages media relations and critical-incident communications, and advises executive leadership.
Florida Chamber of Commerce
Director of Public Relations & Communications
Led communications supporting statewide advocacy, economic development, and stakeholder engagement. Directed media outreach and press events, coordinated campaigns with marketing and policy teams, and advised executives on messaging and reputation.
FOX46 Charlotte
General Assignment News Reporter
Reported breaking news, enterprise, and investigative stories, turning complex issues into clear narratives and building a strong network of sources.
WCTV Eyewitness News
Weekend Evening Anchor / Multimedia Journalist
Managed reporters, guided editorial direction, and oversaw story development across broadcast and digital platforms. Coordinated regional coverage and built relationships with community sources.
Higher education
Florida A&M University
Adjunct Professor · August 2018–2022
Tallahassee Community College
Adjunct Professor · August 2018–January 2020
Florida State University
Graduate Assistant · January 2016–December 2017
Courses taught: Introduction to Mass Media, Public Speaking, Introduction to Public Relations, Public Relations Communications, and Public Relations Campaigns.
The foundation behind the work
Accredited in Public Relations (APR)
2026
Florida State University
M.S., Integrated Marketing & Communication Management · December 2017
Florida A&M University
B.S., Broadcast Journalism · May 2014
Experience. Perspective. Partnership.